Learning to transform uncertainty
and chaos data into clear
and usable products, bringing
profit to business and users
Learning to turn uncertainty
and data chaos into clear
and usable products, bringing
profit to users and business!
Designer
Designer
Anatolii Bolshanin
{product}
Anatolii Bolshanin
Cases
Cases
Other projects
Other projects
Other projects
Career track
Career track
Career track
B2B dashboard
3 years
Cryptopay
3 years
Cryptopay
Main navigation
1 year
Shoofi
1 year
Shoofi
Compliance / Showcase
1 year
Tochka Bank
1 year
Tochka Bank
Creator and student dashboards
2 years
GuruCan
2 years
GuruCan
Insurance products
0.5 years
SBER
0.5 years
SBER
The design of the entire product
4 years
IT-park
4 years
IT-park
Sushi Wok web site
1 year
Endy lab
1 year
Endy lab
Career track
«
«
Philosophy
Philosophy
To me, design is the art of simplification:
of processes, meanings, and things —
of everything around us
To me, design is the art of simplification:
of processes, meanings, and things —
of everything around us
To me, design is the art of simplification:
of processes, meanings, and things —
of everything around us
To me, design is the art of simplification:
of processes, meanings, and things —
of everything around us
«На дизайн смотрю,
как на дисциплину упрощения: процессов, смыслов, вещей –
вообще всего!»
Skills
01. Research
JBTD, CJM, CustDev, portraits, market and competitor analysis
01. Research
JBTD, CJM, CustDev, portraits, market and competitor analysis
02. Design systems
Brand and UI systems: maintenance of components, versioning, documentation, StoryBook and collaboration with the frontend
02. Design systems
Brand and UI systems: maintenance of components, versioning, documentation, StoryBook, and collaboration with the frontend
03. Web and mobile design
Scaling solutions across all platforms. Screen maps, states, design system and it's guides.
04. Analytics
Amplitude, Google Analytics, Hotjar, data for creating hypotheses and validating decisions
04. Analytics
Amplitude, Google Analytics, Hotjar, data for creating hypotheses and validating decisions
05. Usability tests
Figma and Base 44 for prototyping. RITE and other similar frameworks for validating design through qualitative research.
05. Usability tests
Figma make and Base 44 for prototyping. RITE and other similar frameworks for design validation through quality research.
06. DesOps
Formation of design culture and product processes. Strategic management of design department: brand, metrics, roadmap.
06. DesOps
Formation of design culture and product processes. Strategic management of design: brand, metrics, roadmap, and department.
{grosstol 2026 © all rights reserved}
«
I worked with Tolya in the same product team in 2022. We conducted user interviews together and improved the UX of the first session. It was comfortable, fun, and productive to work. Tolya's approach to work at a senior level is not just "tell me what to design," but starts with understanding the segment and what problem we are solving, as well as using JTBD.
Alexey
Product Manager • Tinkoff Bank
«
Anatoly worked on the key scenarios for the new version of the Shoofi classifieds platform in the UAE. He revised the main user flows, reducing the average publication time. He conducted a deep update of the design system: established principles and built a change management process. Anatoly is a rare product designer who combines systematic thinking, aesthetics, and a focus on metrics. He can turn chaos into a structured and lively product.
David
Head of Product Design at Shoofi
«
Doesn't make square wheels, always asks the right questions, and gets to the essence of the product. Helps to focus on what really adds value to the business. Dozens of UX/UI fixes have resulted in better conversion in our project. It's easy and pleasant to communicate with him, overall a great vibe!
Timur
Основатель GuruCan
«
Tolya is the very designer who makes design meaningful. He always digs deep, thinking about the user and the outcome. With him, projects are not just beautiful but functional! Thanks to his research approach and attention to data, Tolya helps make product decisions that really impact metrics and business growth.
Anton
Product owner B2B • Cryptopay
«
We worked with Tolya at Cryptopay for several years. He looks at the product from different perspectives - businesses, users, and development. He does not rush to create a ‘picture’, but first answers the question ‘why’. This approach and proactivity help minimize risks and accelerate work. He exhibits systematic thinking, a desire for automation, and participation in the entire DesOps cycle. In emergency conditions, he demonstrated a mature position: the design must work. I recommend him for complex projects.
Pavel
Lead designer Venus Protocol • Binance
«
I worked with Anatoly at the IT-Park service. We created a client application with a store and a design system. Anatoly proved himself to be a responsible and diligent UI/UX engineer and leader. He always responded constructively to criticism and was accommodating to developers on all matters and work processes. I fondly remember this period of work. Anatoly is an excellent specialist!
Sergey
Lead Engineer • Beeline IT
«
I worked with Anatoly on researching user behavior in the application. Tolya prepared the framework, found respondents, developed scenarios and hypotheses for testing, and explained the goals and expected outcomes to all team members. It was easy to work with him – he highlighted many non-obvious points in the scenarios. It was a very productive and effective collaboration.
Renata
Head of B2C support • Cryptopay
«
We worked together at the digital agency ENDY Branding on a project for a network of Asian restaurants. I was impressed by his speed and focus on results. Now we are at different companies, but we stay in touch. In debates about the future of the industry, we sometimes disagree, but I really want to work with him again.
Alexander
Senior Designer Senior Designer • AMD Silo AI
«
I had the privilege of working with Anatoly for over three years, and he is truly an outstanding designer. He is always attentive to details, full of ideas, and deeply immersed in every case he takes on. Working with him was very inspiring; he always brought creativity, precision, and incredible energy to the team. I am grateful for this experience and highly recommend him!
Alexander
Senior QA engineer • Cryptopay
«
I worked with Tolya in the same product team in 2022. We conducted user interviews together and improved the UX of the first session. It was comfortable, fun, and productive to work. Tolya's approach to work at a senior level is not just "tell me what to design," but starts with understanding the segment and what problem we are solving, as well as using JTBD.
Alexey
Product Manager • Tinkoff Bank
«
Anatoly worked on the key scenarios for the new version of the Shoofi classifieds platform in the UAE. He revised the main user flows, reducing the average publication time. He conducted a deep update of the design system: established principles and built a change management process. Anatoly is a rare product designer who combines systematic thinking, aesthetics, and a focus on metrics. He can turn chaos into a structured and lively product.
David
Head of Product Design at Shoofi
«
Doesn't make square wheels, always asks the right questions, and gets to the essence of the product. Helps to focus on what really adds value to the business. Dozens of UX/UI fixes have resulted in better conversion in our project. It's easy and pleasant to communicate with him, overall a great vibe!
Timur
Основатель GuruCan
«
Tolya is the very designer who makes design meaningful. He always digs deep, thinking about the user and the outcome. With him, projects are not just beautiful but functional! Thanks to his research approach and attention to data, Tolya helps make product decisions that really impact metrics and business growth.
Anton
Product owner B2B • Cryptopay
«
We worked with Tolya at Cryptopay for several years. He looks at the product from different perspectives - businesses, users, and development. He does not rush to create a ‘picture’, but first answers the question ‘why’. This approach and proactivity help minimize risks and accelerate work. He exhibits systematic thinking, a desire for automation, and participation in the entire DesOps cycle. In emergency conditions, he demonstrated a mature position: the design must work. I recommend him for complex projects.
Pavel
Lead designer Venus Protocol • Binance
«
I worked with Anatoly at the IT-Park service. We created a client application with a store and a design system. Anatoly proved himself to be a responsible and diligent UI/UX engineer and leader. He always responded constructively to criticism and was accommodating to developers on all matters and work processes. I fondly remember this period of work. Anatoly is an excellent specialist!
Sergey
Lead Engineer • Beeline IT
«
I worked with Anatoly on researching user behavior in the application. Tolya prepared the framework, found respondents, developed scenarios and hypotheses for testing, and explained the goals and expected outcomes to all team members. It was easy to work with him – he highlighted many non-obvious points in the scenarios. It was a very productive and effective collaboration.
Renata
Head of B2C support • Cryptopay
«
We worked together at the digital agency ENDY Branding on a project for a network of Asian restaurants. I was impressed by his speed and focus on results. Now we are at different companies, but we stay in touch. In debates about the future of the industry, we sometimes disagree, but I really want to work with him again.
Alexander
Senior Designer Senior Designer • AMD Silo AI
«
I had the privilege of working with Anatoly for over three years, and he is truly an outstanding designer. He is always attentive to details, full of ideas, and deeply immersed in every case he takes on. Working with him was very inspiring; he always brought creativity, precision, and incredible energy to the team. I am grateful for this experience and highly recommend him!
Alexander
Senior QA engineer • Cryptopay
«
I worked with Tolya in the same product team in 2022. We conducted user interviews together and improved the UX of the first session. It was comfortable, fun, and productive to work. Tolya's approach to work at a senior level is not just "tell me what to design," but starts with understanding the segment and what problem we are solving, as well as using JTBD.
Alexey
Product Manager • Tinkoff Bank
«
Anatoly worked on the key scenarios for the new version of the Shoofi classifieds platform in the UAE. He revised the main user flows, reducing the average publication time. He conducted a deep update of the design system: established principles and built a change management process. Anatoly is a rare product designer who combines systematic thinking, aesthetics, and a focus on metrics. He can turn chaos into a structured and lively product.
David
Head of Product Design at Shoofi
«
Doesn't make square wheels, always asks the right questions, and gets to the essence of the product. Helps to focus on what really adds value to the business. Dozens of UX/UI fixes have resulted in better conversion in our project. It's easy and pleasant to communicate with him, overall a great vibe!
Timur
Основатель GuruCan
«
Tolya is the very designer who makes design meaningful. He always digs deep, thinking about the user and the outcome. With him, projects are not just beautiful but functional! Thanks to his research approach and attention to data, Tolya helps make product decisions that really impact metrics and business growth.
Anton
Product owner B2B • Cryptopay
«
We worked with Tolya at Cryptopay for several years. He looks at the product from different perspectives - businesses, users, and development. He does not rush to create a ‘picture’, but first answers the question ‘why’. This approach and proactivity help minimize risks and accelerate work. He exhibits systematic thinking, a desire for automation, and participation in the entire DesOps cycle. In emergency conditions, he demonstrated a mature position: the design must work. I recommend him for complex projects.
Pavel
Lead designer Venus Protocol • Binance
«
I worked with Anatoly at the IT-Park service. We created a client application with a store and a design system. Anatoly proved himself to be a responsible and diligent UI/UX engineer and leader. He always responded constructively to criticism and was accommodating to developers on all matters and work processes. I fondly remember this period of work. Anatoly is an excellent specialist!
Sergey
Lead Engineer • Beeline IT
«
I worked with Anatoly on researching user behavior in the application. Tolya prepared the framework, found respondents, developed scenarios and hypotheses for testing, and explained the goals and expected outcomes to all team members. It was easy to work with him – he highlighted many non-obvious points in the scenarios. It was a very productive and effective collaboration.
Renata
Head of B2C support • Cryptopay
«
We worked together at the digital agency ENDY Branding on a project for a network of Asian restaurants. I was impressed by his speed and focus on results. Now we are at different companies, but we stay in touch. In debates about the future of the industry, we sometimes disagree, but I really want to work with him again.
Alexander
Senior Designer Senior Designer • AMD Silo AI
«
I had the privilege of working with Anatoly for over three years, and he is truly an outstanding designer. He is always attentive to details, full of ideas, and deeply immersed in every case he takes on. Working with him was very inspiring; he always brought creativity, precision, and incredible energy to the team. I am grateful for this experience and highly recommend him!
Alexander
Senior QA engineer • Cryptopay
«
I worked with Tolya in the same product team in 2022. We conducted user interviews together and improved the UX of the first session. It was comfortable, fun, and productive to work. Tolya's approach to work at a senior level is not just "tell me what to design," but starts with understanding the segment and what problem we are solving, as well as using JTBD.
Alexey
Product Manager • Tinkoff Bank
«
Anatoly worked on the key scenarios for the new version of the Shoofi classifieds platform in the UAE. He revised the main user flows, reducing the average publication time. He conducted a deep update of the design system: established principles and built a change management process. Anatoly is a rare product designer who combines systematic thinking, aesthetics, and a focus on metrics. He can turn chaos into a structured and lively product.
David
Head of Product Design at Shoofi
«
Doesn't make square wheels, always asks the right questions, and gets to the essence of the product. Helps to focus on what really adds value to the business. Dozens of UX/UI fixes have resulted in better conversion in our project. It's easy and pleasant to communicate with him, overall a great vibe!
Timur
Основатель GuruCan
«
Tolya is the very designer who makes design meaningful. He always digs deep, thinking about the user and the outcome. With him, projects are not just beautiful but functional! Thanks to his research approach and attention to data, Tolya helps make product decisions that really impact metrics and business growth.
Anton
Product owner B2B • Cryptopay
«
We worked with Tolya at Cryptopay for several years. He looks at the product from different perspectives - businesses, users, and development. He does not rush to create a ‘picture’, but first answers the question ‘why’. This approach and proactivity help minimize risks and accelerate work. He exhibits systematic thinking, a desire for automation, and participation in the entire DesOps cycle. In emergency conditions, he demonstrated a mature position: the design must work. I recommend him for complex projects.
Pavel
Lead designer Venus Protocol • Binance
«
I worked with Anatoly at the IT-Park service. We created a client application with a store and a design system. Anatoly proved himself to be a responsible and diligent UI/UX engineer and leader. He always responded constructively to criticism and was accommodating to developers on all matters and work processes. I fondly remember this period of work. Anatoly is an excellent specialist!
Sergey
Lead Engineer • Beeline IT
«
I worked with Anatoly on researching user behavior in the application. Tolya prepared the framework, found respondents, developed scenarios and hypotheses for testing, and explained the goals and expected outcomes to all team members. It was easy to work with him – he highlighted many non-obvious points in the scenarios. It was a very productive and effective collaboration.
Renata
Head of B2C support • Cryptopay
«
We worked together at the digital agency ENDY Branding on a project for a network of Asian restaurants. I was impressed by his speed and focus on results. Now we are at different companies, but we stay in touch. In debates about the future of the industry, we sometimes disagree, but I really want to work with him again.
Alexander
Senior Designer Senior Designer • AMD Silo AI
«
I had the privilege of working with Anatoly for over three years, and he is truly an outstanding designer. He is always attentive to details, full of ideas, and deeply immersed in every case he takes on. Working with him was very inspiring; he always brought creativity, precision, and incredible energy to the team. I am grateful for this experience and highly recommend him!
Alexander
Senior QA engineer • Cryptopay
«
I worked with Tolya in the same product team in 2022. We conducted user interviews together and improved the UX of the first session. It was comfortable, fun, and productive to work. Tolya's approach to work at a senior level is not just "tell me what to design," but starts with understanding the segment and what problem we are solving, as well as using JTBD.
Alexey
Product Manager • Tinkoff Bank
«
Anatoly worked on the key scenarios for the new version of the Shoofi classifieds platform in the UAE. He revised the main user flows, reducing the average publication time. He conducted a deep update of the design system: established principles and built a change management process. Anatoly is a rare product designer who combines systematic thinking, aesthetics, and a focus on metrics. He can turn chaos into a structured and lively product.
David
Head of Product Design at Shoofi
«
Doesn't make square wheels, always asks the right questions, and gets to the essence of the product. Helps to focus on what really adds value to the business. Dozens of UX/UI fixes have resulted in better conversion in our project. It's easy and pleasant to communicate with him, overall a great vibe!
Timur
Основатель GuruCan
«
Tolya is the very designer who makes design meaningful. He always digs deep, thinking about the user and the outcome. With him, projects are not just beautiful but functional! Thanks to his research approach and attention to data, Tolya helps make product decisions that really impact metrics and business growth.
Anton
Product owner B2B • Cryptopay
«
We worked with Tolya at Cryptopay for several years. He looks at the product from different perspectives - businesses, users, and development. He does not rush to create a ‘picture’, but first answers the question ‘why’. This approach and proactivity help minimize risks and accelerate work. He exhibits systematic thinking, a desire for automation, and participation in the entire DesOps cycle. In emergency conditions, he demonstrated a mature position: the design must work. I recommend him for complex projects.
Pavel
Lead designer Venus Protocol • Binance
«
I worked with Anatoly at the IT-Park service. We created a client application with a store and a design system. Anatoly proved himself to be a responsible and diligent UI/UX engineer and leader. He always responded constructively to criticism and was accommodating to developers on all matters and work processes. I fondly remember this period of work. Anatoly is an excellent specialist!
Sergey
Lead Engineer • Beeline IT
«
I worked with Anatoly on researching user behavior in the application. Tolya prepared the framework, found respondents, developed scenarios and hypotheses for testing, and explained the goals and expected outcomes to all team members. It was easy to work with him – he highlighted many non-obvious points in the scenarios. It was a very productive and effective collaboration.
Renata
Head of B2C support • Cryptopay
«
We worked together at the digital agency ENDY Branding on a project for a network of Asian restaurants. I was impressed by his speed and focus on results. Now we are at different companies, but we stay in touch. In debates about the future of the industry, we sometimes disagree, but I really want to work with him again.
Alexander
Senior Designer Senior Designer • AMD Silo AI
«
I had the privilege of working with Anatoly for over three years, and he is truly an outstanding designer. He is always attentive to details, full of ideas, and deeply immersed in every case he takes on. Working with him was very inspiring; he always brought creativity, precision, and incredible energy to the team. I am grateful for this experience and highly recommend him!
Alexander
Senior QA engineer • Cryptopay
{grosstol 2026 © all rights reserved}
{grosstol 2026 © all rights reserved}
Anatolii Bolshanin
Designer
I am learning to turn uncertainty and disparate data arrays into clear and usable products that bring value to
users and business!
Anatolii Bolshanin
{product}
Anatolii Bolshanin
Designer
Learning to turn uncertainty
and data chaos into clear
and usable products, bringing
profit to users and business!
{product}
Designer
Learning to turn uncertainty
and data chaos into clear
and usable products, bringing
profit to users and business!
Anatolii Bolshanin